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The days of the dating agency, marriage bureaux or the old-fashioned matchmaker may be coming to an end and in their place is stepping the rather impersonal (but possibly more efficient) sales advertisement. The philosophy is simple, Friends. You wish to make new friends or meet a partner, so advertise. This is a blossoming business which has obviously been very successful for a lot of people. For a modest outlay, you can reach a wide and tailored audience. And a lot of time which might have been wasted on quite unsuitable suitors could be saved.
We can hear mutterings of ‘where’s the romance?!’ Well, romance has a poor track record when it comes to the serious business of forming long term liaisons. A bit more market research is needed and what better place to conduct this than in classified or on-line personal ads. Maybe if more people took this commonsense approach there may be less divorce.
Yes, we are coming to the point! Bearing this in mind, The Friend is considering a special Personal Ad section in our classified pages. Of course, we are consulting readers first. The magazine has indeed run personal ads already in a rather dignified and low-key manner ( for which our advert pages are renowned). Eye is not suggesting anything uncouth but our new section would be clearly signposted as a network for personal relationships. So do tell us how you feel about this (and maybe think up a title). Just a postcard or email will do.