Have you met a 'froogle' yet? Eye has yet to encounter one of these contemporary lifestyle persons who make a statement with their behaviour. Eye assumes the name to be a play on 'frugal', and the phenomenon was brought to our attention by Rosemary Emmett of Bournemouth Meeting.
These new Froogles, she says, who number quite wealthy people amongst their ranks, are boasting about how they can make a pair of shoes last for years ('amazingly, you must take them to a cobbler for repairs,' laughs Rosemary). Another froogle tip is to put your bar of soap in the airing cupboard between uses – it prolongs active life!
Eye has heard of some daft environment-saving techniques but these new folk are obviously going to cause quite a few tabloid headlines.'Friends,' says Rosemary, 'who have been practising voluntary simplicity for centuries will surely be delighted at this news. Is now the time to rush out publication of a Froogle Friends' Factfile?'