Advertising in The Friend

Whatever your requirements, we have an advertisement format to suit. We carry display, classified linage and loose insert advertisements for a wide variety of advertisers. The Friend is a highly effective medium for recruitment for professional, voluntary, charity and public sector appointments; charity fundraising and campaigning; courses, holidays and retreats; ethical investments and financial services; publishing in the fields of religion, peace, philosophy, history, politics, disarmament, development and the environment.

You can submit a classified advert from here if you want, as well as a notice for Friends & Meetings.

Who reads The Friend?

The Friend is read by an estimated 15,750 people who are in association with the Religious Society of Friends (Quakers) in Britain.

Readership is*:
• Predominantly professional and managerial, with 50% AB; 80% ABC1**
• 65% female, 35% male
• 64% of readers actively involved in the Society of Friends, holding one or more clerk or committee posts at local and/or national level.
• 70% attend meeting almost weekly**
• 60% of readers spend 1 - 2 hours reading The Friend each week, with 12% spending more than 2 hours

(* Statistics taken from readership survey in 1997 which received 1460 replies, except items marked ** from research in Spring 2002)

Do they read the Advertisements?

A resounding, ‘Yes’! 43% of readers always look at the advertisements and a further 44% usually look at them; a whopping total of 87% every week, with a huge 63% of readers actually replying to between one and four advertisements a year. And when they’re not replying themselves, 64% of readers draw an advertisement to someone else’s attention between one and four times a year!

Which ads do they look at most?
Jobs - 39%; Holidays - 76%; Courses/workshops -68%; Property for sale/rooms to let - 43% Goods/services for sale - 53%; Charities - 49%; Ethical investments/financial advice 36%

44% spend more than £5 a month on books, 29% are vegetarian, 2.5% are vegan.

Circulation

Sales are approximately 85% via paid for postal subscription, 10% on order from newsagents and 5% via Quaker meetings. There is a small but valuable international readership. Weekly print run 4,500 copies.

Do they give to charity, are they campaigners?

Quakers are generous. 68% give between £100 and £1,000 a year to charity and 10% give over £1,000 a year. What kind of charities do they support? Development/relief 85%; Human rights 68%; Housing/homelessness 71%; Environmental 51%; Peace 49%; Educational 30%; Drugs/medical 29%; Animal 26%.

Quakers are active campaigners. 48% have written 1 - 4 letters to their MP or a government minister in the past year; 7% have written 5 - 10 letters and 2% have written 11 times or more.

What some of our advertisers have said about The Friend

"...thank you most sincerely for your kind assistance in the production of the charity leaflet”

"I thought you would like to know ... it confirms the influence of The Friend among Friends"

"Thank you for crafting such a clear and succinct text for my advertisement"

"I’ve worked out that The Friend is consistently my most useful advertising..."

"I have just received a good enquiry from someone who had kept my ad in his wallet for over a year!"

Advertising rate card